Welcome to the BabyGroup online Shop.
SA's experts in parenting gear for home and on-the-go
Founded in Cape Town in 2013, we are a team of passionate individuals who work hard to deliver the best products and services for you, our customers.
Everything you need while on-the-go
Finding the right car seat, stroller or travel system can be confusing, and its often your biggest purchase. Where do you even start?
Well we're here to help!
Everything you need while at home
Creating a loving home for your little one is every mom's dream. Whether it is decor for the nursery or sterilisers in the kitchen.
We've got what you need!
Choosing the right products for you can be dawnting and buying the wrong product can be costly in an already expensive world. Well BabyGroup's here to help make your choices that little bit easier.
Our Buyer's guides are a great place to start.
Whether your uncertain, curous or just passing some time while feeding, BabyGroup's Blog is a great place to find hundreds of articles and posts written by Moms, Dads and experts alike.
Remember you're not alone on this journey of discovery!