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Soft Beginnings


Founded in 1991 by first time parents Susan and Jeff Baril, Soft Beginnings produce the best selection of baby safety and toddler-proofing products on the market. Guaranteed to help you provide a safe and nurturing home for your little one.

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Baby Bather - Blue
R 399.00
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Baby Bather - Green
R 399.00
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Baby Bather - Pink
R 399.00
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Bath Tub - Dip in Fold Up
R 559.00
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Foldable Bath - White
R 599.00
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Handee Rattle Series - Heart & Beads
R 49.00
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Handee Rattle Series - Star & Beads
R 49.00
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Jiggly Rattle - Red & Yellow Butterfly
R 45.00
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Smart Links Ring Set
R 69.00
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Tag-Along Funkeys Teether - Animals
R 69.00
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Tag-Along Funkeys Teether - Fruits
R 69.00
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Tag-Along Funkeys Teether - Soft Bites
R 69.00
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Whizzy Activity Rattle - Frog
R 67.00
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Whizzy Rattle Teether - Animals
R 95.00
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Whizzy Rattle Teether - Elephant
R 95.00
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Whizzy Rattle Teether - Twist & Turn
R 95.00
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Free delivery on orders over R350. Free returns. Find out more about international delivery
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