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#CarseatFullstop Campaign

Lindsay Leigh Thomas
There’s a new phrase out on social media platforms all across SA #CarseatFullstop,but what’s the hype all about?

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There’s a new phrase out on social media platforms all across SA #CarseatFullstop, but what’s the hype all about?

Have you ever driven in traffic and seen an unrestrained toddler wandering the back seat of a moving vehicle?  Or pulled up at your child’s school only to see a Parent sitting on the back seat with a baby in their arms – do you really think that this is safer? Wrong, it’s actually worse and more damaging to that child.

#CarseatFullstop was created by local Cape Town mom, Mandy Lee Miller from Pregnant in Cape Town and Tums 2 Tots online, the campaign focuses on raising awareness of the devastating consequences that not strapping your child in can have. It will also provide constructive instruction on topics such as choosing the best car seat for your child, whether new or used, which car seats should be used at which ages.

#CarseatFullstop is supported by award-winning parenting bloggers, media and brands, all working together to protect our littlest citizens. We are spreading the word and educating our audiences with personal experiences and fact based evidence on the importance of using the right child restraint for the child’s age, height and weight.

Here are a few things I’ve learnt along this journey:

  • Ideally your child should be using a rearward facing seat till the age of 3 - 4.
  • From age 4 children should be in booster seats, up until they are at least 1.5m or between the ages of 10 – 12.
  • Children over the age of 12 should be buckled up and sitting on the backseat, ensure that the 3-point safety belt is positioned low on the pelvis (not over the stomach), across the upper chest between the neck and shoulder.
  • A baby should ALWAYS be in a car seat, being held by a Parent on the backseat or even worse on the front seat.
  • 85% of SA children are not strapped in – this INCLUDES the higher income families in SA.
  • 75% of children ejected from a car during an accident don’t survive.
  • Car seats reduce the risk of death in passenger cars by 71 % for infants and 54 % for toddlers
If you are interested in more on this topic, you can download the free Children and Cars Manual here.
Many people say that they don’t have car seats in their cars because they are too expensive.

Firstly, no matter what the expense, it is cheaper than the aftermath of an accident where they are not restrained. Secondly, you can get a brand new booster seat from R1000.

You can get a second hand seat on Gumtree for a lot less. And if you really have no money, you can approach Wheel Well in Joburg and they will give you a cleaned and refurbished car seat for whatever donation you can afford.
And lastly, there is NO amount of money that can make the cost of losing your child bearable.
#CarseatFullstop is sponsored by Volvo Cars. You can download the free Children and Cars Manual here
#CarseatFullstop. No ifs or buts. Every child in a car seat every time no matter what.

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